Key Account Management Responsibilities:

• Achieve monthly sales targets for assigned accounts.

• Collaborate closely with the Operations team on assigned accounts to optimize sales, distribution, and merchandising opportunities are maximized to achieve sales targets.

• Monitor the service level of assigned accounts and minimize loss of sales opportunities.

Promotion Strategy & Product Launch:

· Assist to improve promotion strategies to increase sales and business opportunity

· Set and establish objectives, marketing and promotional plans together with retailers

· Gather market research on industry trends and intelligence to expand business opportunities

· To do new product listing with each supermarket chain and be responsible for the planning and implementation of new product’s launch activities.

• Responsible for product promotion proposal submission, negotiation, and execution.

• To liaise and negotiate with supermarket personnel for product’s display space and rental during promotion periods, and to improve the visual merchandising of our products.

• Propose and execute ways to expand product display for brand awareness in outlets.

Relationship Building:

• Build and strengthen relationships with buyers, outlet personnel, and relevant parties to ensure smooth operations, e.g., stock ordering, replenishment

• Understand the customer’s business universe, identify and capture opportunities to increase market share in the outlet, and identify the opportunities/threats in the market to increase the outlet’s potential for maximizing the company's profits.

• Provide excellent customer service and enhance customer relationships. Build effective business relationships with customers to meet their needs while protecting the company’s interests.

Sales Development:

• Assist in developing and implementing sales activities (NCP, Promotion, thematic campaign).

• Monitor and track marketing expenses to ensure that trade spend is within budget

• Analyze category, brand sales, and promotions of KAs for business opportunities to grow sales, volume, and distribution

• Provide feedback on the trade and competitors’ market developments to maintain relevance and competitiveness

• Conduct quarterly and/or bi-yearly business reviews with assigned KAs to improve sales performance and further develop the business.

Qualifications & experience

• Min 2 - 3 years of Key Account Management / Sales Executive experience

• Min 1 year in the Management Field (e.g., CMM, NTUC, or DFI)

• Experience in Modern Trade is a MUST

• Experience in an FMCG environment (i.e., Supermarket industry)

• Excel & PowerPoint skills